Passion = Purpose = Performance

Why It Matters

Being part of an athlete’s journey can inspire, unite, and ignite entire communities in powerful and positive ways. The path to high performance—whether it leads to a NorAm podium, the X Games, professional sport, or the Olympic start gate—demands unparalleled grit, perseverance, and the ability to overcome adversity.

This journey is filled with highs and lows that shape young people into resilient leaders and role models, creating lasting impacts that reach far beyond sport.

The most challenging leap comes between Club programs and the next levels of Provincial or National Teams. At this stage, financial barriers often decide whether an athlete can continue pursuing their dreams. Without support, many promising athletes are forced to step away.  This is the level of athlete that KR Academy is passionate at supporting - because it is the hardest level to break through.  

We target this level of athlete to not only to give them a solid foundation for their specific skill development with access to coaches and programs that will accelerate their pathway, but we mentor them in their life skills around what it takes to become a successful athlete.

By helping athletes bridge this gap, you give them the chance to stand in the gate and proudly represent their community on the world stage.

Through the Adopt-an-Athlete Program, donors support both an individual athlete and the team environment they train in:

• 50% of each donation goes directly to the chosen athlete, helping them overcome their most pressing financial barriers (training, competition travel, equipment, etc.) 
• 50% of each donation is distributed by the KRA Foundation to fund shared resources that benefit all athletes in the program.
   

Athlete Mentorship

Selected athletes also receive mentorship from KR Academy, where they learn to:

• Build their athlete portfolio and personal brand 
• Write blogs and newsletters
• Engage meaningfully with their supporters
   

In return, donors receive:

• Direct updates, newsletters, and personal communication from the athlete they’ve adopted
• A genuine connection to the athlete’s journey—tangible, real-time philanthropic giving
• The knowledge that their support is directly impacting an athlete’s ability to succeed
• Donors recognized as both an athlete and team supporter.
   

This is more than a donation. It’s a partnership. It’s the chance to stand behind an athlete as they chase their dream—and to be part of the story when they achieve it.